Tag Archives: 2010

UKFast hosts discussions with the UK’s leading experts, asking the question “What are the key drivers for the online travel industry in 2010?” The UKFast Round Tables aim to unite business leaders to dispense advice for other companies looking to manage their own success, and to tackle varying and sometimes difficult themes and issues, like the troubled travel industry in 2010. Travel industry round table identifies value as key element in 2010 With price-comparison websites providing more choice to consumers and the recession hitting leisure and travel spend hardest, value was identified as the key concern for 2010 at an industry round table. The event, hosted by UKFast involved lively debate about how the travel industry has been influenced by the rise of the internet as part of the decision-making process when booking leisure pursuits. While the freedom of the internet has made holidaymakers more aware of price, the discussion also revealed that it had taken the focus away from vital industry regulations. As the demise of XL Leisure Group highlighted, customers are now at risk of substituting their protections in search of the cheapest deal. Fierce competition within the sector was also identified as a route to mislead consumers with price-comparison basket prices often being substantially different to those initially advertised. Lawrence Jones, managing director of UKFast, said, “I think the big difficulty travel businesses have on the internet is that there is too …